ACCOUNT EXECUTIVE INSIDE SALES

Overall Responsibilities:

• Sales:
  • Prospect for and sell advertising and marketing services to assigned and new accounts.
  • Prepare advertising for input into production.
  • Participate in the development and coordination of special sections and special features that capitalize on market trends.
  • Assist the outside account executives and other team members in servicing our customers.
  • Assist the Advertising & Marketing Manager in the day-to-day operation of the department.
• Revenue Generation:
  • Generate revenue from ROP advertising, preprints, we-prints, cross-selling, special sections and features.
• Report Maintenance:
  • Complete daily, weekly, and monthly advertising-related reports and maintain files.
• Participatory Management:
  • Function as an active participant in helping department achieve its goal through participative management and teamwork.

Specific Responsibilities:

• Generate revenue from company products to meet or exceed individual and department goals.
• Sell and service assigned and new accounts.
• Sell signature ad promotions and quarterly promotions.
• Assist classified advertising customers.
• In the absence of outside account executives, assist advertising customers.
• Meet deadlines for advertising copy.
• Maintain current and complete information on accounts.
• Ensure that all advertising is published in accordance with WCIs established rates, contracts, polices standards of acceptance, federal, state, and local laws.
• Follow established credit policies.
• Prospect for new business through telemarketing and use of special promotions and other means.
• Assist advertising manager in the research and development of special sections and promotions.
• Utilize company marketing tools to generate revenue for company products.
• Prepare presentations for customers and prospect for advertising, inserts, preprints and other special sections.
• Suggest and initiate ideas for improvements on current methods or procedures to enhance the efficient operation of the department and the overall operation.
• Maintain a customer comes first environment with proactive commitment to internal and external customer service.
• Participate in the Great Game of Business.
• Participate in company training programs.
• Other job-related duties as assigned.

Behavior: Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers license.

Skills: Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills. Layout and copywriting skills.

Knowledge: High school degree or equivalent, with a minimum of two years of business experience. Sales experience helpful.