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Social Media Coordinator

Job Overview

The Social Media Coordinator works closely with the Director of Communications and Visual Arts to create a comprehensive social media strategy for the church.   They enjoy interacting on social media and have an ability to think strategically about how to increase engagement on different platforms.  In order to do this, they should have a good understanding of how to use and interact on social media in various platforms, along with an ability to continuously learn in this field.  The Social Media Coordinator also needs to be able to learn and pick up on the DNA, culture and “language” of the church in order to help us appeal to those both inside the church and those searching for a church.

Social Media Management

• Create engaging text, image and video content and schedule posts on Instagram, Facebook Page and Facebook Group using social media calendar. Develop an optimal posting schedule based on web traffic and customer engagement metrics.
• Monitor social media posts and respond appropriately to help generate engagement.
• Monitor relevant engagement and reach statistics and review with the Director of Communications and Visual Arts to determine ongoing strategy.

Sermon Video Repurposing

• Weekly, edit sermon videos to capture relevant and engaging clips and post them on multiple social platforms (Facebook, YouTube, Instagram, TikTok).
• Weekly, create descriptions and tags for sermon on YouTube and Podcast.

Video/Photo

• Capture photos and video during Hope Church worship services and events for later use on social media, our website and other communications.
• Occasionally, capture video for specific stories and family moments.

Knowledge & Skills

• Knowledge of different social media platforms and ability to post, interact, gather statistics, etc. and understanding of how the platforms vary.
• Strong written and verbal communication skills with the ability to maintain the voice of our church.
• Strong design sense and intuitive nature when it comes to learning new computer skills.
• Photography skills or interest.
• Video/graphics editing skills or interest.
• Skills with website CMS (i.e. Wix) or interest.