Director, Creative Marketing Services

Colony Brands is seeking a Director of Creative Marketing Services to support the strategic goals of the company and affiliate partners via leadership of the creative and copy teams. These teams support a number of multi-channel brands as part of one of the world’s largest and most successful direct marketing catalog and e-commerce companies. As the Creative Marketing Services (CMS) Director, you’ll report to the Vice President of Supply Chain and will play a pivotal role in aligning all creative efforts with business objectives.

This position offers the chance to leverage many different skillsets while steering work that contributes to the success of a family-owned, people-centric company with nearly a century of history. Your role will be highly collaborative, demanding strong business acumen coupled with creative insight.

If you are an strong leader, equally versed in creativity and business strategy, this could be your next great opportunity!

What You’ll Do:
As head of Creative Marketing Services, you will champion the people, processes, and creative outputs to propel our business forward. You will contribute both strategically and creatively to the success of our brands, providing direction to the teams responsible for generating all creative content for our corporate identities, aligned with specific business targets and collaborative partner guidance.

You’ll be accountable for ensuring your team operates strategically and can execute key initiatives within brand-specific parameters. This role requires strong financial acumen to optimize the cost-effectiveness of people, photography, and channels to achieve a synergy of impact and efficiency.

You’ll also be responsible for:
• Having a visionary understanding of the different channels we have for reaching customers and be on the forefront of how they interact with the customer experience
• Acting as the principal creative director, you will represent and advocate for the essence of creativity in our value proposition to customers and in all business communications
• Provide leadership, development, and management for the ~55 CMS department staff
• Building tactical and strategic interactions with other departments
• Guiding the brand teams in how to best sell and reflect their companies in the mix of various channels
• Creating and monitoring departmental budgets
• Partnering with the divisional creative directors to drive brand specific creative and to meet staffing needs from employees, freelancers or other vendors, to meet expected work volume, quality levels, deadlines and budget goals
• Coordinating print and digital creative staffing, actions, and initiatives in connection with all channels.
• Maintaining a strong technical foundation, monitoring content creation tools and content management technology while initiating needed upgrades and process changes

Qualifications

This role requires a proactive self-starter with unwavering integrity. The ideal candidate will be adept at leveraging creative assets to deliver positive business outcomes, all while fostering a culture of continuous improvement and adaptation to change. To excel in this role, you must thrive in a dynamic, cross-functional, and collaborative team environment, consistently driving creative solutions in an integrated business environment.

Ideally you will have a bachelor’s degree in art, communications, integrated marketing, or a related field. In addition, we are looking for:
• 12+ years of creative multi-channel marketing experience in both print and digital
• A minimum of 8 years in progressive leadership roles with a proven track record of productively managing diverse, cross-functional teams
• Demonstrated knowledge of consumer catalog/digital trends and marketing cycles
• A steadfast commitment to ethical practices and integrity in all business dealings, reinforcing a culture of trust and accountability within the organization
• Outstanding communication skills, both written and verbal, with the ability to articulate creative concepts to a diverse range of stakeholders
• A deep understanding of our company’s role within the broader industry landscape
• Prior experience using financial or sales metrics to guide creative thought processes and outputs
• This role requires you to physically work onsite at our Monroe, WI headquarters