JOB POSTING IS EXPIRED
Digital Marketing Manager - eCommerce

As a Digital Marketing Manager of eCommerce, you will manage the activities and operations of the company's ecommerce efforts. Ideally, you will have experience running B2B and/or B2C online ecommerce programs for technical product lines and leadership aptitudes to accelerate the success of the company.

Primary Duties:

• Drive website engagement and customer experience by measuring and improving conversion of visitors to ecommerce sales and/or measurable leads to the sales force.

• Work with analytics platforms and testing tools to continually optimize the customer experience to drive growth. Actively seek new ways of using existing technologies, improve business processes, and evaluate new technologies to drive growth.

• Collaborate with internal and external advertising, creative, content, and technical partners to ensue a cohesive customer experience and optimal marketing program.

Key Metrics for Success:

• eCommerce revenue and margin growth

• Marketing and sales-qualified lead growth

• Customer satisfaction (NPS or similar) continuous improvement with web experience

Qualifications:

• Deeply familiar with Google Analytics, certified by Google and/or a recognized training program.

• Excellent Microsoft Excel skills, with ability to run own analysis and manage data driven decision programs.

• Experience with .net-based CMS/eCommerce platforms preferred. Examples include Episerver/Optimizely, Sitecore, Embarco, etc.

• Demonstrable skills in working with a remote-based team, able to build relationships and manage projects with limited in-person opportunity.

Education / Experience:

• 3-5 years experience in digital marketing, specifically focused on driving ecommerce

• Bachelor's degree (B. S.) from four-year college or university and 3-5 years related experience and/or training; or equivalent combination of education and experience.

Family Owned. Culture of Quality. Opportunities to Advance.

Crescent is transforming and we are on a mission to power the communities we serve through teamwork and relentless customer focus. We have a vision of uncompromising teamwork committed to becoming the industry leader for our employees, suppliers, and shareholders. At Crescent, you will have the opportunity to develop professionally, grow personally and have the flexibility to balance your life's priorities. Let's serve together. Let's power our communities together. Let's become THE industry leaders...together.

Crescent Electric Supply is an Equal Opportunity Employer. Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen.