ACCOUNT EXECUTIVE

Overall Responsibilities:

• Prospect for new business in assigned territory and/or account list.
• Prospect for, sell and provide advertising and marketing services to businesses in person and by telephone.
• Prepare advertising for input through the advertising/production system.

Specific Responsibilities:

• Generate revenue for retail (ROP), preprints, specialty publications, internet and digital solutions to meet departmental goals.
• Prospect for new business in assigned territory and/or account list.
• Inform customers of market research data, survey information, and market coverage, while discussing benefits of newspaper advertising, effective use of color and other TH media products.
• Prepare presentations for current and potential advertising customers; utilizing daily paper, inserts, specialty publications, special features and promotions, also including speculative ads from the art department.
• Assist customers in copywriting, graphics, layouts, co-op plans and budgeting.
• Ensure that all advertising is published in accordance with the company's established rates, contracts, policies and standards of acceptance.
• Prepare, read and correct within deadlines all insertion tickets, pre-press orders, photo requests, and proofs.
• Accurate input of advertising information for accounts and record specific data in ATEX/(CRM System).
• Follow Woodward Communications credit policies and manage aging reports.
• Maintain current and complete advertiser information on all assigned accounts.
• Maintain a customer comes first" environment with pro-active commitment to internal and external customer service.
• Suggest and initiate, as appropriate, new methods and procedures to enhance efficient operation of the department, newspaper and other related products.
• Submit weekly Flash/1:1 reports in a timely manner.
• Active participation in all aspects of the Great Game of Business.
• Other job-related duties as assigned by supervisor.

QUALIFICATIONS

Behavior: Ability to perform within time constraints. Self-motivated and resourceful. Able to assume responsibility with little supervision. Present a positive image of TH Media to the public. Appropriate dress and discretion. Preserves confidentiality of customers, advertisers and the company. Maintain a valid driver's license.

Skills: Logical and creative. Listen and interpret verbal and non-verbal language. Analyze information, handling sales objections, and communicate effectively and persuasively both in writing and orally. Demonstrate English and spelling skills effectively. The ability to multi-task, adept at layout and copywriting, time management and handling details.

Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, marketing or business.