ACCOUNT EXECUTIVE INSIDE SALES & PREPRINT SPECIALIST

Overall Responsibilities:

• Prospect for and sell advertising and marketing services to assigned and new accounts.
• Prepare advertising for input into production.
• Participate in the development and coordination of special sections and special features that capitalize on market trends.
• Assist the outside account executives and other team members in servicing customers.
• Assist the Sales Manager in the day-to-day operation of the department.
• Generate revenue from ROP advertising, digital advertising, preprints, we-prints, cross-selling, special sections and features.
• Complete daily, weekly, and monthly advertising-related reports and maintain files.
• Function as an active participant in helping department achieve its goal through participative management and teamwork.

Specific Responsibilities:

• Generate revenue through all advertising platforms to reach sales goals.
• Work efficiently and effectively with in-house staff, advertising clients and production department.
• Work in a team environment with internal and external members to accomplish deadline standards, quality control and a cohesive and efficient department.
• Establish contact with inactive accounts within the Grant County territory through phone calls, emails, and in-person visits, as well as sell to new and existing accounts.
• Assist in selling signature ad promotions and quarterly promotions.
• Assist classified advertising customers and enter classified advertising orders.
• Coordinate ad flow of special projects as they become relevant.
• Assist with planning and execution of special events.
• Assist in the development of Digital Advertising creation.
• Correctly enter ad copy and billing information into the advertising system.
• Pre-proof and edit display ads for accuracy in size, punctuation, spelling, content and proper design.
• Update all customer account information.
• Assist with collection calls at the 60-day delinquent mark.
• Act as main contact for all preprint house accounts. i.e. Menards, Piggly Wiggly, Farm & Fleet
• Schedule and approve insertion orders and forward copies to relevant publications.
• Accurately enter preprint billing for house accounts on a weekly basis.
• Address shipping, quantity, and other issues related to preprints.
• Collect needed data and documents for quarterly CVC audits.
• Work with WPS on circulation and schedule changes.
• Prioritize work according to deadlines to ensure all projects are completed within assigned deadlines.
• Suggest and initiate, as appropriate, new methods and procedures to enhance the efficient operation of the department.
• Participate in company training programs.
• Process payments for prepaid and billed ads, counter sales, special event tickets and log payments in appropriate accounts, as needed.
• Perform building open/close procedures, as needed.
• Actively participate in the Great Game of Business.
• Other job-related duties as assigned by supervisor.

Behavior: Work efficiently and effectively with all WCM employee owners to provide exceptional customer service to our internal and external customers.Creative. Self-directed, self-motivated and resourceful. Commitment to quality customer service on the phone and in person. Maintain valid driver’s license. Appropriate dress.

Skills: Effective communicator both written and spoken, keyboarding skills with expertise with Microsoft Office Suite, ability to create an ad from concept through final output. Ability and desire to work in a team environment to achieve group goals. Ability to communicate well with the public and co-workers. Ability to resolve conflict within the department. Capable of self-direction, works well with others, tactful, ethical. Presents a positive representation of the company and the organization in both actions and words. Adaptable to change.

Knowledge: High school diploma or equivalent or technical school plus six months or more equivalent experience. Customer service experience is preferred.