ACCOUNT EXECUTIVE OUTSIDE SALES

Overall Responsibilities

Sales - Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone. Prepare advertising for input into production.

Revenue Generation - Generate revenue from ROP advertising, preprints, we-prints, cross-selling and special sections and features.

Marketing - Identify key accounts for whom to develop marketing proposals.

Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.

Specific Responsibilities

• Generate revenue from company products to meet or exceed departmental goals.
• Sell and service existing accounts.
• Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.
• Meet deadlines for advertising copy.
• Assist customers in the development of their advertising plans, including graphics and layout ideas.
• Work together with colleagues from other departments to improve efficiency and enhance productivity and profit.
• Maintain current and complete information on accounts.
• Follow established credit policies.
• Ensure that all advertising is published in accordance with WCI’s established rates, contract’s, policies, standards of acceptance, federal, state and local laws.
• Assist with counter and telephone customers as needed.
• Assist in territory coverage as needed.
• Assist in the research and development of special sections and public relations promotions.
• Utilize company marketing tools to generate revenue.
• Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.
• Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
• Maintain a “customer comes first” environment with a proactive commitment to internal and external customer service
• Actively participate in the Great Game of Business.
• Participate in company training programs.
• Other job-related duties as assigned.

Behavior:   Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve the confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers’ license.

Skills:  Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills. Layout and copywriting skills.

Knowledge:  College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.