ACCOUNT EXECUTIVE OUTSIDE SALES

Overall Responsibilities:

• Prospect for, sell and provide advertising and marketing services: New and existing accounts in person, by mail and email, and by telephone.
• Prepare advertising for input into production: Participate with the advertising manager in the development and coordination of special sections and special features that capitalize on marketing trends.
• Revenue Generation: Generate revenue from ROP advertising, preprints, we-prints, cross-selling and special sections and features.
• Marketing: Develop and present marketing proposals.
• Participatory Management: Function as an active participant in helping the sales department achieve its goal through participative management and teamwork.

Specific Responsibilities:

• Generate revenue from company products to meet or exceed departmental goals.
• Sell and service existing accounts. Prospect for new accounts by cold-calling, telemarketing, use of special promotions, internet and other means.
• Assist customers in the development of their advertising plans, including graphics and layout ideas. Meet deadlines for advertising copy.
• Maintain an organized desk and system.
• Maintain current and complete information on accounts. Ensure that all advertising is published in accordance with WCI's established rates, contracts, policies, standards of acceptance, federal, state and local laws.
• Follow established credit policies, including collections. Assist with counter and telephone customers as needed. Assist in territory coverage as needed.
• Assist advertising manager in the research and development of special sections and public relations promotions. Utilize company marketing tools to generate revenue.
• Prepare presentations for customers and prospects for advertising (print and online,) inserts, preprints and other special sections.
• Suggest and initiate, as appropriate, ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
• Maintain a "customer comes first" environment with proactive commitment to internal and external customer service. Participate in company training programs.
• Actively participates in all safety training sessions, applies safe practices to job tasks, and reports all safety-related concerns and incidents to management as quickly as possible.
• Participate in the Great Game of Business initiatives.
• Other job-related duties as assigned.

Behavior: Self-motivated and resourceful. Performs responsibly with little supervision. Uses discretion and preserves confidentiality of customers, advertisers and the company. Presents a positive image to the public. Exhibits a positive attitude. Actions are consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission and ESOP culture. Valid driver's license.

Skills: Able to communicate effectively and persuasively both in writing and orally. Good listening skills and able to interpret both verbal and non-verbal language. Logical and creative. Detail-oriented and organized. Able to analyze information and handle sales objections. Demonstrated strong English and spelling skills. Good time management skills. Layout and copy-writing skills.

Knowledge: College degree or equivalent successful career track with minimum of one year in advertising, sales, marketing or business.