Brand Specialist, Social Strategy

Job Overview

Overview

Impact the Moment:

McGraw Hill is a diverse and inclusive company that believes we can change the world by leveling the playing field and giving every learner an equal opportunity to succeed. We create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide. Our goal is to accelerate student success through intuitive and effective learning experiences, and to continually reimagine the way our customers teach and learn, simplifying the path to a better education for all.

How can you make an impact?

We are seeking a Brand Specialist (Social Strategy) with expertise in leading organic social strategy, content creation, and daily platform management for McGraw Hill Pre K–12. This role blends strategic planning with hands-on execution by developing social-first storytelling, managing a dynamic content calendar, and producing high-quality short-form content for each platform. You will oversee community engagement, support employee advocacy, and work with internal teams and creators to deliver cohesive brand experiences. The position also requires tracking KPIs, analyzing insights, and staying ahead of cultural trends to optimize growth and maintain an authentic and consistent brand voice..

This position plays a key role in advancing brand visibility, strengthening audience engagement, amplifying product storytelling, and ensuring that McGraw Hill’s social presence remains relevant, impactful, and aligned with strategic organizational goals.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

• Lead and execute the organic social media strategy and roadmap, ensuring alignment with brand priorities and product campaigns.
• Write, curate, schedule, and repurpose platform-specific content while maintaining a balanced, trend-responsive content calendar.
• Create compelling social-first storytelling that translates product launches, events, and cultural moments into engaging short-form content.
• Manage community engagement and oversee employee advocacy efforts, providing guidance and ready-to-share content to strengthen brand representation.
• Use analytics, social listening, and a test-and-learn approach to optimize performance, identify opportunities, and collaborate with internal teams and creators on high-quality campaigns.

What you can bring to this role:

• 3+ years of experience in social media management, content creation, or brand-related roles, including event or live coverage.
• Proven ability to create UGC-style content and short-form video tailored to platform needs.
• Strong understanding of platform algorithms, engagement tactics, and best practices across major social channels.
• Proficiency with Adobe Creative Suite and social media management and analytics tools.
• Exceptional writing and communication skills, paired with strong organization, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

Why work for us?

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfillment that will inspire you to even greater heights.

The pay range for this position is between $49,500 - $65,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.  Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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