Digital Technology Lead

Job Overview

Digital Technology Lead

Employment Type: Full Time

Supervisor: IT Director

Location: Hybrid

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Job Description

The Digital Technology Lead at Theisen’s is responsible for managing and supporting all critical digital systems that drive customer engagement, online sales, and omnichannel experiences. This role ensures the seamless operation of digital platforms, data integrity, and system integrations across e-commerce, marketing, and in-store digital initiatives. The position involves leading change management efforts, optimizing digital technologies, and aligning IT, Marketing, and Operations teams to deliver a unified digital experience.

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Qualifications

Education: Bachelor’s degree in IT, Digital Marketing, Business, or related field preferred.

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Experience

• 3+ years in digital technology management, e-commerce operations, or digital marketing technology.
• Experience managing system integrations and digital platforms (e.g., ERPHorizon, Adobe Commerce, AWS S3, HubSpot Commerce, GA4, Dotdigital, etc.).
• Strong background in digital analytics, personalization, and marketing automation tools.
• Proven ability to lead cross-functional teams and drive digital initiatives.

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Key Responsibilities

• Digital Platform Management & Systems Support
• Oversee the technical infrastructure of all online digital platforms, including the e-commerce website, website related cloud storage, digital marketing tools, and customer engagement technologies.
• Ensure digital systems are secure, scalable, and optimized for performance across web, mobile, and omnichannel experiences.
• Manage system updates, enhancements, and troubleshooting for e-commerce, CMS, CRM, and analytics tools.
• Provide support for content management, product data, and integrations with back-end business systems (ERP, POS, etc.).
• Maintain documentation of online infrastructure for internal technical knowledge bases. 
• Omnichannel & Digital Experience Optimization
• Collaborate with Marketing and Operations to create a seamless online-to-offline (O2O) shopping experience, including BOPIS (Buy Online, Pick Up In-Store) and in-store digital solutions.
• Optimize customer experience by leveraging data insights, personalization strategies, and emerging digital trends.
• Monitor website and mobile app performance, user behavior, and conversion rates to drive enhancements.
• Change Management & Cross-Team Collaboration
• Act as a bridge between IT, Marketing, and Operations, ensuring digital initiatives align with business objectives.
• Manage digital transformation projects, driving adoption of new technologies and best practices across teams.
• Train internal teams on digital tools, ensuring efficient workflows and system utilization.
• Serve as the main point of contact for external vendors and technology partners.
• Data Governance & Digital Insights
• Maintain data integrity across all digital platforms, ensuring accuracy in customer, product, and sales data.
• Implement best practices for data governance, privacy compliance, and cybersecurity across digital systems.
• Work with business intelligence teams to analyze digital performance, generating actionable insights for growth.

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Required Knowledge, Skills, and Abilities

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Expertise in content management systems (CMS), API integrations, and customer engagement platforms.
• Comprehension of SEO, paid media, email marketing, and omnichannel retail strategies.
• Ability to analyze digital performance metrics and translate insights into business strategies.
• Strong project management skills with the ability to lead change initiatives.
• Excellent communication skills and ability to work across departments.

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Physical Demands

Frequent physical demands include sitting, standing, walking, dexterity, and light grasping. Occasional physical demands include lifting up to 25 lbs., bending, stooping, reaching, kneeling, squatting, climbing stairs and firmly grasping. The employee is required to accept incoming calls and must be able to hear and speak. Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently. The associate must have the manual dexterity to manually operate and use a computer and other basic office equipment.

This hybrid role requires adaptability between in-office and remote environments:

• On-Site Work: Performed in a climate-controlled office with low to medium noise levels typical of an office setting. Standard office risks, such as electrical hazards, may be present, with occasional exposure to dust or odors.
• Remote Work: Employees are responsible for maintaining a secure, professional, and distraction-free workspace. Noise levels and atmospheric conditions will vary depending on the home work environment.

Flexibility between these settings is essential to meet the needs of the role.

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Work Environment and Working Conditions

This position is primarily performed in a climate-controlled office environment but includes the possibility of remote work as determined by the needs of the role.

On-Site Work: When working on-site, the noise level is low to medium and typical of an office environment. Potential hazards include standard office risks, such as electrical hazards. Atmospheric conditions are typical of an office environment and may include occasional exposure to odors and dust.

Remote Work: For remote work, the employee is responsible for maintaining a safe, secure, and distraction-free workspace. The noise level and atmospheric conditions will vary depending on the employee’s home work environment.

This hybrid role requires adaptability to both in-office and remote working conditions, as well as the ability to transition between the two environments as necessary.

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Benefits

Part-Time and Full-Time Eligible:

• Competitive match on 401K
• PTO
• Holidays
• Birthday-off with pay
• Associate discount and many other benefits

Full-Time Also Eligible:

• Health insurance
• Dental insurance
• Vision insurance 
• Flexible spending accounts
• Short-term and long-term disability

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Company Culture and Values

At Theisen's, our company culture is built on a foundation of respect, collaboration, and service to our communities. We believe in putting Customer First, working together as One Connected Team, and always finding ways to Give Back. These three pillars guide how we approach our work and interact with each other every day.

We are committed to fostering an inclusive and supportive environment where every associate is valued and encouraged to grow. At Theisen's, we strive to make a positive impact on our customers, our communities, and each other, creating a workplace where hard work, dedication, and innovation are celebrated.

Theisen’s is proud to be an Equal Opportunity Employer. We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state, or local protected class.