Digital Technology Lead

Job Overview

Digital Technology Lead

Employment Type: Full Time

Supervisor: IT Director

Location: Hybrid

Job Description

The Digital Technology Lead at Theisen’s is responsible for managing and supporting all critical digital systems that drive customer engagement, online sales, and omnichannel experiences. This role ensures the seamless operation of digital platforms, data integrity, and system integrations across e-commerce, marketing, and in-store digital initiatives. The position involves assisting change management efforts for digital platforms, optimizing digital technologies, and aligning IT, Marketing, and Operations teams to deliver unified online to instore experiences.

Qualifications

Education: Bachelor’s degree in IT, Business, or related field preferred.

Experience:

• 3+ years in IT, digital technology management, or e-commerce operations.
• Experience managing system integrations and digital platforms (e.g., ERP and Retail Operations integrations, Adobe Commerce, AWS S3, HubSpot Commerce, GA4, Dotdigital, etc.).
• Strong background in digital analytics, personalization, and marketing automation tools.
• Proven ability to participate in cross-functional teams and drive digital initiatives.

Key Responsibilities

Digital Platform Management & Systems Support

• Oversee the technical infrastructure of all online digital platforms, including the e-commerce website, website related cloud storage, digital marketing tools, and customer engagement technologies.
• Ensure digital systems are secure, scalable, and optimized for performance across web, mobile, and omnichannel experiences.
• Manage system updates, enhancements, and troubleshooting for e-commerce, CMS, CRM, and analytics tools.
• Provide support for content management, product data, and integrations with back-end business systems (ERP, POS, etc.).
• Maintain documentation of online infrastructure for internal technical knowledge bases. 

Omnichannel & Digital Experience Optimization

• Collaborate with Marketing and Operations to create a seamless online-to-offline (O2O) shopping experience, including BOPIS (Buy Online, Pick Up In-Store) and in-store digital solutions.
• Optimize customer experience by leveraging data insights, personalization strategies, and emerging digital trends.
• Monitor website and mobile user performance, user behavior, and conversion rates to drive enhancements.

Change Management & Cross-Team Collaboration

• Act as a liaison between IT, Marketing, and Operations, ensuring digital initiatives align with business objectives.
• Manage digital transformation projects, driving adoption of new technologies and best practices across teams.
• Train internal teams on digital tools, ensuring efficient workflows and system utilization.
• Serve as the main point of contact for external vendors and technology partners.

Data Governance & Digital Insights

• Maintain data integrity across all digital platforms, ensuring accuracy in customer, product, and sales data.
• Implement best practices for data governance, privacy compliance, and cybersecurity across digital systems.
• Work with business intelligence teams to analyze digital performance, generating actionable insights for growth.

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Required Knowledge, Skills, and Abilities

•  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
•  Expertise in content management systems (CMS), API integrations, and customer engagement platforms.
•  General knowledge of modern core technologies, front-end development, and back-end web development as it pertains to eCommerce.
•  Comprehension of SEO, paid media, email marketing, and omnichannel retail strategies.
•  Ability to analyze digital performance metrics and translate insights into business strategies.
•  Strong project management skills with the ability to lead change initiatives.
•  Excellent communication skills and ability to work across departments.

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Physical Demands & Work Environment

The Digital Technology Lead role primarily involves work in an office or remote setting, requiring minimal physical exertion. However, associates in this role should be able to:

• Frequently sit, stand, walk, use dexterity for keyboarding, and perform light grasping.
• Occasionally lift up to 25 lbs., bend, stoop, reach, kneel, squat, climb stairs, and perform firm grasping.
• Use auditory and verbal communication skills to respond to calls and collaborate with team members.
• Maintain visual acuity sufficient to operate a computer, review digital content, and perform essential job functions.
• Utilize manual dexterity to efficiently operate a computer and other standard office equipment.

This hybrid role requires adaptability between in-office and remote environments:

• On-Site Work: Performed in a climate-controlled office with low to medium noise levels typical of an office setting. Standard office risks, such as electrical hazards, may be present, with occasional exposure to dust or odors.
• Remote Work: Employees are responsible for maintaining a secure, professional, and distraction-free workspace. Noise levels and atmospheric conditions will vary depending on the home work environment.

Flexibility between these settings is essential to meet the needs of the role.

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Benefits

• Competitive match on 401k
• PTO, Holiday, and birthday off – with pay
• Associate discount and many other benefits
• Health, dental, vision and life insurance
• Flexible spending or health savings accounts
• Short-term and long-term disability

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Company Culture and Values

At Theisen's, our company culture is built on a foundation of respect, collaboration, and service to our communities. We believe in putting Customer First, working together as One Connected Team, and always finding ways to Give Back. These three pillars guide how we approach our work and interact with each other every day.

We are committed to fostering an inclusive and supportive environment where every associate is valued and encouraged to grow. At Theisen's, we strive to make a positive impact on our customers, our communities, and each other, creating a workplace where hard work, dedication, and innovation are celebrated.

Theisen’s is proud to be an Equal Opportunity Employer. We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state, or local protected class.