Director Paid Media

Job Overview

Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive. 

A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.

Great Place to Work®
Most Loved Workplace® 
Forbes Best-in-State Employer

Director Paid Media

PRIMARY PURPOSE:  Directs data-driven digital and social paid media in support of lead generation or talent acquisition efforts, applies deep analysis to optimize campaigns, and builds strong relationships with internal and external partners.

ESSENTIAL FUNCTIONS and RESPONSIBILITIES

• Plans and implements data-driven paid media strategies that align with overall marketing objectives and business goals.
• Purchases digital, including search and social media, in support of lead generation or talent acquisition efforts.
• Analyzes and translates campaign performance data insights into actionable recommendations; deploys A/B tests and performs analytics to optimize campaigns.
• Partners with external media platforms, such as Meta, Google, and LinkedIn, to stay updated on ad products and best practices.
• Establishes and communicates best practices for digital and social asset creation to internal stakeholders.
• Participates as needed in customer segmentation and targeting initiatives with leadership.
• Stays ahead of industry trends and identifies new opportunities to leverage emerging technologies and platforms.
• Builds and maintains strong relationships with key media partners and vendors.

ADDITIONAL FUNCTIONS and RESPONSIBILITIES

• Performs other duties as assigned.
• Travel as required.

QUALIFICATIONS

Education & Licensing

Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred. 

Experience

Ten (10) years of related experience, to include deep familiarity with paid search, digital and social media buying in house or at a known digital agency, or equivalent combination of education and experience required.

Skills & Knowledge

• Solid understanding of emerging ad tech trends
• Ability to navigate the ad tech space including programmatic buying, data management platforms, and advanced targeting techniques
• Excellent oral and written communication skills, including presentation skills
• PC literate, including Microsoft Office products
• Analytical and interpretive skills
• Strong organizational skills
• Excellent interpersonal skills
• Excellent negotiating skills
• Ability to create and complete comprehensive, accurate and constructive written reports
• Ability to work in a team environment
• Ability to meet or exceed Performance Competencies

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental:  Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical:  Computer keyboarding, travel as required

Auditory/Visual:  Hearing, vision and talking

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description.  They are not intended to constitute a comprehensive list of functions, duties, or local variances.  Management retains the discretion to add or to change the duties of the position at any time.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.