Integrated Campaigns Manager

Job Overview

Overview

Impact the Moment

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide every day. We design intuitive and effective tools and experiences that maximize teachers’ time and students’ learning. And we do all of this in a supportive and collaborative environment where we work alongside brilliant colleagues, touch lives around the world, see the difference our hard work makes, and continue our paths of lifelong learning.

Your impact on team

The Integrated Campaigns Manager is responsible for optimizing campaign performance through best practice implementation and data analysis. They will work proactively with the Marketing teams to execute multi-channel marketing campaigns within the context of the total customer journey.

This is a remote position open to applicants located and authorized to work for any employer within the United States.

What you will be doing

• Collaborate with product marketing managers to help inform the strategy and tactics for multi-channel marketing campaigns, including planning, strategizing, and executing.
• Work cross-functionally to ensure that campaign tactics are executed on time, support campaign goals, and align with the customer journey.
• Be a thought leader in marketing campaign builds and content best practices; socialize best practices across all Marketing to elevate campaign performance.
• Optimize campaign outcomes by continually monitoring performance and adjusting campaign elements real-time; also use data to inform new campaign builds.
• Solicit ongoing customer and internal feedback to identify areas for improvement.
• Support other campaign activities, as designated by Director.

We’re looking for someone with

• Bachelor’s degree in business, marketing, or related field
• 5+ years of experience in marketing or sales, with a deep understanding of the higher ed landscape. Experience building campaigns is a plus.
• Basic understanding of current digital marketing strategies and best practices
• Demonstrated ability to lead key projects and communicate effectively across all levels of the organization.
• Strong strategic thinking, leadership, negotiation, and oral/written communication skill.
• Knowledge of course materials sales and adoption process
• Must be organized, self-motivated, and be able to work independently as well as part of Integrated Campaigns team. Ability to multitask and efficiently manage time and priorities is critical.
• Ability to build trusted and highly collaborative relationships; experience working cross-functionally.
• Displays and acts with initiative, integrity, and professionalism.
• Brings mix of content, creative, and analytical skills

Why McGraw Hill?

• We firmly believe in the mission of educating students and helping them succeed.
• Our teams operate in a collaborative and safe environment where everyone’s input is valued, trusted, and respected.
• You’ll have opportunity for horizontal and vertical movement and growth throughout the organization, including clear career paths for your long term personal and professional growth. We hire good people rather than filling team vacancies or checking boxes for technical skillsets.
• We have a mindset of “deliver value, not features”: we produce meaningful products and services for our students, teachers, administrators, and others that further our educational mission rather than focus on just executing a JIRA ticket number.

The pay range for this position is between $62,000 - $90,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 

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