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JUNIOR DIGITAL CONTENT SPECIALIST

The Junior Digital Content Specialist is responsible for supporting our Marketing Team with their various campaigns. This includes driving consistent messaging on our social media accounts, creating content for our lead generating email marketing campaigns, researching new keyword lists based on how potential customers find us on Google and Microsoft, as well as helping manage our ecommerce websites and SEO efforts.

Essential Duties and Responsibilities:

• Maintain companys social media accounts and increase reach through posts and advertising.
• Support SEO and SEM campaigns.
• Support Ecommerce team by helping with basic web maintenance and data entry.
• Writing monthly e-blasts that pull together our numerous digital initiatives to drive meaningful, lead-generating traffic.
• Reaching out to past customers for case study opportunities, and then writing case studies to be featured on websites, emails, and other marketing materials.
• Building contact lists with relevant editors and websites to increase our inbound links and overall digital footprint.
• Miscellaneous marketing and advertising related tasks that come through.
• Other duties as assigned.