Lead Gen Specialist (Remote Position – Dubuque, IA)

Job Overview

WHO WE ARE

Optimize Your Buildings and Infrastructure with Cartegraph.

Cities and Counties. Colleges and Universities. Parks, Utilities, and More.

Cartegraph builds safer, more resilient, and more sustainable communities through better stewardship of critical infrastructure. We design, build, and sell powerful, intuitive software solutions that help local government agencies, utilities, and educational institutions manage their physical assets and associated operations. With Cartegraph, users optimize the performance of their assets, drive efficiencies, maximize resources, and reduce costs through smarter, data-driven decisions.

JOB SUMMARY

The Lead Gen Specialist will generate leads for Cartegraph’s solutions from our target market: cities, counties, universities, utilities, and other infrastructure owners. You will be responsible for qualifying leads and building a pipeline for the sales organization. You will work closely with our marketing team on messaging and campaigns, leveraging modern technology to streamline the prospecting process.

The Lead Gen Specialist will interact with all members of the Sales and Marketing team, as well as other divisions within Cartegraph under the direct supervision of the VP of Marketing and Communication. Cartegraph is a growing software company with opportunities to advance to a sales position.

Cartegraph provides flexibility, you will have the opportunity to work from home and the office.

THE WORK YOU WILL DO

• Run targeted outbound campaigns to prospects—using a mix of emails, calls, and social media to drive interest
• Respond to inbound inquiries and other warm leads—working to convert them into opportunities
• Work with marketing to identify and build campaigns, including database management activities
• Partner with sales reps to develop campaigns and accelerate opportunities
• Achieve or exceed goal for discovery calls and opportunities on a monthly basis
• Learn and demonstrate a fundamental understanding of the Cartegraph technology – and clearly articulate capabilities and advantages to prospective customers
• Conduct baseline research on targeted accounts to identify key contacts and critical account information prior to prospecting call
• Proactively grow knowledge of market and competitors via online research
• Engage with social media platforms, creating alerts on keywords, researching topics and sharing information with individuals responsible for producing the content
• Articulate Cartegraph’s value proposition to decision-makers
• Qualify all leads based upon specific qualification criteria
• Develop superior customer service relationship with prospects
• Leverage sales and marketing technology to run and monitor prospecting efforts
• Update lead rank/stage and prospect interaction in CRM throughout sales process
• Contribute to every component of the critical functions associated with fulfilling the sales cycle (forecasting, reporting, customer database maintenance and data entry, correspondence, and communications)

Requirements