Marketing & Consumer Insights Intern

Job Overview

The marketing & consumer insights intern is responsible for assisting the team to provide relevant and impactful support in consumer insights research projects. Qualified candidates will have a strong understanding of marketing research & consumer research as it relates to segmentation, marketing messaging, and product development. They should leverage strong communication skills to provide connection between research agencies, product, sales, and marketing. The intern will learn the strategy in all stages of the insights, from the ground up.

Key deliverables at the end of this internship include: A demonstrated understanding of the critical role that consumer insights play in shaping marketing messaging, product design, and organizational strategy. Also, a strong understanding of the business, including a working knowledge of the cross functional partners involved in initiating and utilizing the research results.

MAJOR DUTIES AND RESPONSIBLITIES

• Collaborating with marketing & product teams on active research projects to help meet timelines & pass results to the cross-functional parties.
• Communicating progress, updates, and key deliverables with research agencies to keep projects on track and on budget.
• Understanding Flexsteel’s approach to segmentation and provide awareness into areas we can utilize the existing research to improve our future product or marketing projects.
• Support Flexsteel’s best-in-class customer focus positioning to find ways to communicate insights to new stakeholders like sales, retailers, and possibly consumers.
• Transforming narrative and text-content into visual presentations or graphically appealing to tell the necessary story while also ensuring quality, accuracy, readability, etc. to deliver to leadership, sales, or other key partners.
• Analyzing data from research projects to identify trends, generate actionable insights, and support data-driven decision-making across marketing and product initiatives.