Marketing Program Manager

Job Overview

PRIMARY FUNCTION:

The Marketing Program Manager will be responsible for developing and executing strategic brand awareness and demand generation campaigns to drive engagement and sales for Flexsteel Industries. This role will focus on marketing initiatives that target independent retail partners, national big box retailers and consumers, ensuring a cohesive brand presence across multiple channels. The ideal candidate is a data-driven marketer with a strong understanding of B2B and B2C marketing, consumer behavior, and accompanying software(s).

Strategic Marketing & Campaign Development

• Develop and implement integrated marketing programs to drive brand awareness, lead generation, and sales growth across both independent retail, national account and direct-to-consumer (DTC) channels.
• Plan and execute multi-channel campaigns, including search, social, email, content marketing, digital and traditional advertising.
• Manage paid media campaigns, including search engine marketing (SEM), social media advertising, and programmatic display advertising.
• Collaborate with internal and external partners to ensure brand consistency and alignment with business goals.
• Identify and leverage key industry trends to position Flexsteel as a leader in the residential furniture market.
• Execute campaigns across multiple brands including but not limited to: Flexsteel, Zecliner, Perfect Match and Statements.

Retail Partner & Consumer Engagement

• Develop marketing programs and promotional campaigns to support independent retail partners in increasing in-store and online traffic.
• Create co-branded marketing materials, toolkits, and content to help retail partners promote Flexsteel’s products effectively.
• Implement direct-to-consumer campaigns that enhance brand affinity and drive e-commerce or lead conversions.

• Partner with Sales Leaders on ideating, pitching, and executing campaigns with Strategic Accounts.

Content & Digital Media

• Collaborate on the development of compelling content, including blog articles, social media posts, email campaigns, and image/video assets to support marketing objectives.
• Optimize website and digital assets for SEO and conversion rate performance.
• Transform Flexsteel Industries websites to consumer-centric user experience.

Performance Measurement & Optimization

• Track, analyze, and report on campaign performance using key marketing KPIs, including lead generation, website traffic, customer engagement, and ROI.
• Utilize marketing analytics and CRM tools to optimize marketing efforts and improve conversion rates.
• Continuously refine campaign strategies based on data insights and business objectives.

Collaboration & Cross-Functional Leadership

• Work closely with the Sales, Product Management, and E-Commerce teams to align marketing efforts with business priorities.
• Partner with creative agencies, media partners, and internal designers to develop high-impact marketing materials.
• Manage marketing budgets and allocate resources efficiently across campaigns.

General Capabilities & Expectations

• Proficient marketing writing, editing and proofreading skills
• Strong interpersonal, communication and presentation skills
• Strong skills in multi-tasking, project management, organization and communication
• Strong working knowledge of Microsoft Office, Adobe Suites, Hubspot, Google, and Meta
• Attitude: pro-active, energetic, creative, persuasive, optimistic
• Travel Required 
• All other duties as assigned

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