Job Overview

Employment Type:

Full time

Shift:

Day Shift

Description:

Possibility of Remote or Hybrid position

POSITION PURPOSE:

The Vision for Trinity Health/MercyOne is to be the most trusted health partner for life. We join our Trinity Health team to bring this Vision to life in the communities we serve and for our colleagues. The MercyOne team of more than 20,000 colleagues is committed to improving the lives of individuals and communities across the state of Iowa and beyond.

We are looking for a Marketing Specialist to help implement marketing initiatives for the organization. 

This position requires project management discipline, teamwork, initiative, and commitment for any MercyOne service line or location within the organization. The candidate will work independently, should be flexible and able to quickly adapt to changing situations. The candidate should also demonstrate an ability to think creatively and proactively in order to identify and propose new solutions and ideas. This position requires excellent judgment and interpersonal skills. 

The Marketing Specialist is responsible for the essential functions below, which will positively impact MarComm and its organizational goals.

Details:

Your best life. Our one purpose.

At MercyOne, we own our actions to achieve our larger goals. We invest in great people and ask that you make each experience your responsibility.

What we offer:

We care about your well-being, both physical and mental, which is why our benefit package includes:

• Wellness programs
• Education reimbursement
• Personalized health insurance plans including dental and vision
• Paid time off
• Long- and short-term leave
• Retirement planning
• Life insurance coverage

What you will do:

• Serve as a service line point of contact for secondary service lines with oversight of tasks within the overall project.
• Use templates and/or guide clients to template to ensure brand integrity for simple requests.
• Assist market managers/mentors with other service line-related marketing and local requests (identified service lines, local requests, etc. may vary); be flexible and customer service oriented as we change the way the department operates.
• Coordinate various marketing activities and collaborate if/when other MarComm colleagues need assistance (i.e., assist with social media posts, etc.)

• Track expenditures, request quotes, and coordinate all activities related to the service line projects. Enlist the help of other experts on the team as needed.
• Work within a project management software to initiate and track projects to completion and to enhance communication among the team.
• Measure and improve the effectiveness of messaging, channels, and practices.
• Engage in data dashboard that provides insights; learn to use those insights to guide decisions around service line marketing.
• Demonstrate commitment to customer service, including responsiveness and follow-through.
• Partner with colleagues and providers to identify new opportunities and develop innovative activations and promote messages through all channels.
• Live by our Mission and Values and showcase these MercyOne foundations in your daily work.
• Collaborate with and strengthen MarComm colleagues across MercyOne.
• Discover Insights and Measure Impact
• Collaborate in the preparation of marketing impact reports in a way that supports growth.
• Collaborate on the monitoring and measuring data to improve the effectiveness of messaging, channels, and practices.
• Constantly review insights to maintain current knowledge about competitor’s position, performance, and capabilities. Monitor the environment and initiate action plans as necessary to respond to market opportunities.
• Coordinate with Communications and Public Relations.
• Support communications team.
• Include/develop holistic marketing that includes proactive public relations efforts. Support the team in terms of crisis as it relates to internal/external communications as needed.
• Provide insight into the communications strategy that connects colleagues with MercyOne and each other. 
• Partner to identify internal client needs including awards submissions, ads, posters, signage, screensavers, etc., and partner with statewide resources on creation.
• Partner to gather insights to support patient/consumer experience and surface local or system-wide opportunities to improve consumer experience. Leverage system resources to create assets to achieve objectives. Ex: identify teams with low consumer experience scores and connect with resources for scripting or asset development.
• Support communications team and social media manager to advance internal/external objectives related to the use of social media, monitoring activities, and providing reports or insight that help with decision-making.
• To advance internal/external objectives related to the use of social media, monitoring activities, and providing reports or insight that help with decision-making.
• Maintains a working knowledge of applicable Federal, State, and local laws and regulations, Trinity Health’s Organizational Integrity Program, Standards of Conduct, as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical, and professional behavior.

What we are looking for:

• Proactive “get it done – well” mindset; demonstrates owning It, taking initiative and accountability for timely delivery. Seeks out new and better ways to get things done.
• Self-motivated and enjoys taking an idea and running with it with minimal supervision. Ability to multi-task and thrive in a dynamic environment.
• Excellent written and verbal communication skills. Able to provide a clear point of view, support recommendations with relevant data.
• A good creative eye: effective evaluation and execution of marketing messages and visual design as outlined in our brand standards, style guide and overall brand platform/voice.
• Excellent interpersonal skills, highly collaborative with a service-minded orientation.
• Flexible, and comfortable adapting to changing priorities and circumstances.
• Proven hands-on experience in marketing or communications.  Experience with innovative channels is a plus.
• Strong copywriting and editing skills, including rewriting, optimizing, and editing content from subject matter experts.
• Proficiency in Microsoft Word, Excel and PowerPoint.
• Experience with graphic design software (Canva, Adobe Suite, etc.)
• Experience with Agile Marketing and project management tools a plus
• Experience using HTML and CMS management; Drupal a plus but not required.
• Familiarity with Google Analytics
• Familiarity with CRM systems and email marketing programs (e.g., Salesforce) or willingness to learn.
• Bachelor’s degree preferred plus 1-3 years of hands-on marketing and communications experience.

MercyOne Eastern Iowa provides exceptional, personalized care to Dubuque, Dyersville, Elkader, Clinton and surrounding areas providing more than 300 licensed beds. MercyOne Eastern Iowa operates four medical centers in Dubuque, Elkader, Dyersville and Clinton. Our facility in Clinton has branches in DeWitt, Fulton and Morrison specializing in family medicine and Savanna Home Health & Hospice Care based in Illinois.

• MercyOne Dubuque Medical Center
• MercyOne Dyersville Medical Center
• MercyOne Elkader Medical Center
• MercyOne Clinton Medical Center

With a history dating back more than 130 years, MercyOne Eastern Iowa has grown through expansions, acquisitions and consolidations to help provide exceptional, personalized care to our communities. Our four medical centers employ over 2,000 colleagues and medical staff improving access and creating an even higher level of care coordination to benefit patients and communities throughout the region.

Our Mission:

We, Trinity Health, serve together in the spirit of the gospel, as a compassionate and transforming healing presence within our communities.

Our Core Values:

• Reverence
• Commitment to Those Who are Poor
• Safety
• Justice
• Stewardship
• Integrity

Our Vision:

• We will be the most trusted health partner for life.

Our Actions:

As a Trinity Health colleague, I will:

• Listen to understand.
• Learn continuously.
• Keep it simple.
• Create solutions.
• Deliver outstanding service.
• Own and speak up for safety
• Expect, embrace and initiate change.
• Demonstrate exceptional teamwork.
• Trust and assume good intentions.
• Hold myself and others accountable for results.
• Communicate directly with respect and honesty.
• Serve every person with empathy, dignity and compassion.
• Champion diversity, equity and inclusion.

Our Promise:

• We Listen.
• We Partner.
• We Make it Easy.

MercyOne Dubuque Medical Center and all its affiliates are proud to be equal opportunity employers. We do not discriminate on the basis of race, gender, religion, physical disability or any other classification protected under local, state or federal law.

Our Commitment to Diversity and Inclusion

Our Commitment to Diversity and Inclusion
 

Trinity Health is one of the largest not-for-profit, Catholic healthcare systems in the nation. Built on the foundation of our Mission and Core Values, we integrate diversity, equity, and inclusion in all that we do. Our colleagues have different lived experiences, customs, abilities, and talents. Together, we become our best selves. A diverse and inclusive workforce provides the most accessible and equitable care for those we serve. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.