General Manager

General Manager – VP of Sales and Operations

Stu’s Home Improvement Outlet | Dubuque, IA

Stu’s Home Improvement Outlet is not traditional retail.

We are a high-volume, fast-moving outlet specializing in appliances, furniture, flooring, and home improvement products — and we are growing fast. Our mission is simple: move inventory, create urgency, serve customers well, and reinvest in our community.

We are seeking a hands-on General Manager to run day-to-day operations, lead sales performance, and execute marketing initiatives that drive traffic and revenue. This role exists so the owner can step out of daily operations — and it comes with real authority and real accountability.

What You’ll Do

Lead the Store

• Own daily store operations and performance
• Be present on the sales floor — this is not a desk job
• Set expectations, hold accountability, and build a winning culture
• Schedule, coach, and manage a sales team focused on closing

Drive Sales Performance

• Coach sales staff on:
• Closing techniques
• Customer follow-up
• Upselling and attachments
• Step in to help close higher-value sales when needed
• Track and improve KPIs such as revenue, average ticket, and close rate

Execute Marketing That Drives Traffic

• Execute campaigns across:
• Facebook & Marketplace
• Google
• Radio / Billboard coordination
• Ensure promotions are:
• Clear
• Timely
• Accurate
• Reflected in-store with signage and pricing urgency
• Work with ownership on campaign planning — then own execution

Inventory & Merchandising Oversight

• Ensure the sales floor is:
• Clean
• Organized
• Priced correctly
• Sell-ready
• Manage inventory aging and pricing urgency
• Coordinate with warehouse and receiving teams

Own the Numbers

• Hit revenue and margin targets
• Control labor costs
• Track inventory turns
• Report weekly performance metrics to ownership

What We’re Looking For

Required Experience

• Retail management or store leadership experience
• Strong sales background (appliances, furniture, flooring, automotive, or big-ticket retail preferred)
• Proven ability to coach people and drive results
• Comfortable executing marketing — not just talking about it

You Are

• A closer and a coach
• Comfortable making decisions
• Organized and accountable
• Not afraid of pace, volume, or responsibility
• Someone who wants ownership-level impact without owning the business (yet)

Compensation & Benefits

• Base Salary: $100,000 + (based on experience)
• Performance Bonus: Up to $25,000 annually (paid quarterly)
• Long-Term Incentive: Phantom equity / profit participation tied to performance
• Growth Opportunity: Role expands as the company grows

This position offers real upside for the right leader.

Why Stu’s?

• Explosive growth
• Clear expectations
• No corporate red tape
• Real authority
• A business that gives back to the community

If you are tired of being capped, boxed in, or underutilized — this role is for you.

Apply with your resume and a brief note explaining why you’re a fit for a fast-paced retail leadership role.