Job Overview
Support the development and execution of marketing and communications strategies to promote the College. Develop marketing materials, manage digital communications and maintain the visibility of programs through creative and strategic campaigns. The role includes content creation, project management, photography, videography, and collaborating with various departments to drive enrollment and engagement.
EDUCATION AND EXPERIENCE REQUIREMENTS: Bachelor’s degree in Marketing, Communications, Design or a related field preferred. Experienced writer and editor, with an understanding of Associated Press (AP) style and experience creating content for diverse audiences and platforms. Understanding of digital marketing and design tools/software and social media platforms. Experience in project management, including organization, task coordination and meeting deadlines. Experience in photography and videography, including editing and production of multimedia content. Experience in email marketing and newsletter management. Experience working with cross-functional teams in a fast-paced environment. Experience with e-marketing and customer relationship management (CRM) platforms.
CERTIFICATIONS AND LICENSES: Must possess a valid driver’s license.
Write and edit articles and content for marketing materials, ensuring branding for both College programs, with the ability to customize them for targeted audiences.
Assist in the implementation of marketing plans, in collaboration with the marketing and other teams, including the use of various promotional methods and analysis.
Assist in the development and lead execution of e-marketing campaigns. Participate in email marketing efforts, including newsletters and distribution list maintenance.
Oversee and manage multiple projects, ensuring deadlines are met, coordinating tasks across teams, and monitoring project milestones to meet deadlines.
Capture high-quality photos and videos for use in marketing campaigns, social media, and promotional materials. Oversee the production and editing of multimedia content that enhances engagement and boosts registrations/enrollment. Assist in all facets of podcast production and other digital projects.