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Inbound Marketer

Job Overview

The Inbound Marketer is responsible for all activities related to attracting, engaging, and converting potential customers through inbound marketing channels including the website, content marketing channels, email marketing and partnering with social media. Specific responsibilities include providing materials for business and market development in all marketing channels; maintaining integrity of all McCoy Group brands; and coordination with sales staff and marketing teammates.

Essential Duties and Responsibilities (not in order of priority):

• Creates designs for email marketing (Salesforce and Constant Contact), websites, and video to sell McCoy Group products and services.
• Create and maintain website content, adhering to solid SEO standards and guidelines.
• Create and report on email campaigns delivered through the Salesforce Marketing Cloud, Salesforce, and Constant Contact.
• Develops electronic project creation, including sales flyer/brochures, email campaigns, website banners and display materials, and digital newsletters.
• Provides creative headline and ad copywriting.
• Prepares presentations to explain the Company’s current and future digital marketing strategies.
• Interaction with internal and external customers in a positive, professional manner.
• Maintains the company’s image and brands in a professional manner on all projects and in all situations.
• Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
• Provides web site and intranet updating as well as video and photo editing.
• Maintains a high level of accuracy and attention to detail in all projects.
• Other duties as required and assigned.
• Maintain regular onsite attendance (Dubuque, Iowa) as scheduled.

Work Environment:

• Office environment
• Low to moderate noise level

Physical & Mental Requirements:

• Able to work under conditions of periodic mental stress.
• Able to multi-task and concentrate on several issues at once.
• Able to sit frequently and for long durations
• Able to use problem-solving skills, interpret data, organize, plan, and communicate by speaking and writing.
• Able to make decisions based on logic and company protocol and procedures.
• Able to adjust to frequent change, delays, or unexpected events.

3/2021

• Able to work independently as well as in a team setting.

Education, Skills and Knowledge required:

• Proven ability and willingness to learn transportation/trucking/forestry industry products and services.
• Ability to work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously.
• Ability to effectively prioritize and execute tasks in a high-pressure environment.
• Exceptional customer service orientation.
• Ability to establish and maintain effective working relationships with vendors, employees, administrators, and the public.
• Knowledge of applications of: Mac software, Wordpress, Salesforce, Salesforce Marketing Cloud, Adobe Creative Suite software, including InDesign, Photoshop, Illustrator, Dreamweaver, Acrobat Pro and proficient with other applications such as iMovie, PowerPoint, Excel and Word.
• Knowledge of the internet, website design, and e-mail marketing.

Affirmative Action/Equal Opportunity Employer – Qualified women, minorities and people with disabilities encouraged to apply.