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Sales Representative

Job Overview

Job purpose
The Sales Representative for Grainwell Puffed Grains is responsible for driving sales of
ingredients and finished products to food manufacturers, CPG companies, and
distributors.

Duties and responsibilities
This role requires a growing understanding of the food industry, evolving customer
needs, and the technical aspects of our products. The Sales Representative will leverage
research and data to identify high-potential prospects and key decision makers. Through
phone calls, emails, CRM tools, LinkedIn, and trade shows, they will engage with these
prospects, build relationships, understand their needs, and provide customized
ingredient solutions that support product development, product optimization, and
consumer demands.

• Sales Strategy & Execution:
Collaborate with the VP of Sales & Marketing to develop and implement sales
strategies that will meet and exceed assigned sales targets. Consistently contact and
follow up with clients to promote food ingredients and finished product sales.
• New Business Development:
Identify and pursue new business opportunities within the U.S. and Canadian
markets. Research and network within the food industry to identify leads and
prospects then diligently work on making connections with the key decision makers
within them.
• Client Relationship Management:
Build and maintain strong relationships with potential clients. Understand client
needs and provide recommendations on suitable Grainwell ingredient solutions.
• Product Knowledge:
Possess in-depth knowledge of the Grainwell food ingredients being sold, including
their applications, benefits, and technical specifications. Stay updated on new
industry trends and innovations.
• Sales Presentations & Demos:
Conduct presentations and demonstrations to showcase Grainwell capabilities, the
product portfolio, and how specific ingredients can be used in clients' product
formulations. Provide samples for testing and evaluation.
• Negotiation & Closing:
Negotiate pricing, contracts, and terms with clients. Close sales deals while ensuring
mutual satisfaction and long-term business relationships.
• Customer Support:
Provide technical support and product-related assistance to customers, ensuring they
have a positive experience with Grainwell ingredients and service.
• Reporting & Documentation:
Utilize SharpSpring CRM and Outlook to maintain detailed records of sales activities,
client interactions, and progress toward sales targets. Report on market feedback and
emerging customer needs.

Qualifications
• Education:
Associate’s degree in Food Science, Business, or a related field (Bachelor
preferred)
• Experience:
Sales experience in the food industry, particularly in ingredients or B2B sales, is a
plus.
• Skills:
o Strong communication and interpersonal skills
o Ability to develop and ask good questions then listen and summarize
answers
o Negotiation and closing abilities
o Customer-focused with the ability to build and maintain relationships
o Knowledge of food science, ingredient functionality, and food processing
technologies
o Ability to work independently
o Problem-solving and critical thinking skills
o Proficiency in Microsoft Office, CRM tools, and other sales-related
software

Working conditions
● Indoor working conditions.
● May be exposed to loud sounds and distracting noise levels, such as production
equipment.
● Occasional travel to meet with clients and attend industry events.

Physical requirements
● May be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use
hands and fingers to operate a computer, telephone, and keyboard.
● Specific vision abilities required by this job include close vision requirements due
to computer work.
● Light to moderate lifting may be required.

Direct reports
None.