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Position Summary
The AGM/Director of Booking reports to the General Manager of Dubuque Oak View Group venues. Responsible for overall management, promotion, and operation of the facility, including construction, purchasing, policy administration, booking, marketing, finance, food and beverage, box office, advertising, security, production, maintenance, and related operations for a public assembly venue. This position is responsible for the development, coordination, and management of all aspects and strategies for the theater and arena entertainment events.
About the Venue
The Five Flags Civic Center is located in downtown Dubuque. The arena has a capacity of 4,500 guests and has the ability to transform for an occasion from concerts and sports tournaments to banquets and general sessions. The theater is a National Historic Landmark that seats 711 guests and Bijou Room is a black box theater with a capacity of 135 guests.
Responsibilities
- Arrange for and otherwise book Events at the venue, develop and maintain relationships with reputable promoters, local market contacts, agents and talent affiliates to attract concerts, shows, entertainment events, etc.
- Experience managing concert and event settlements to ensure financial accuracy, including reconciling box office reports, processing artist payments, and allocating expenses, all while ensuring clear communication and timely reporting.
- Negotiate contracts as determined necessary and in the best interests of the facility with event organizers, promoters, hosts, managers, and agents.
- Routinely serve as Manager on Duty and manage settlement.
- Develop and implement facility goals in accordance with the management contract, the Client’s objectives, corporate policy, and good business practice.
- Assist and coordinate the development of the annual operating calendar, activity schedules, projections for attendance and/or revenue.
- Assist the General Manager in the development and administration of the facility’s operating and capital budgets.
- In conjunction with the General Manager, produce and implement all goals, objectives, policies, procedures and priorities for all marketing programs and activities within the venues.
- Manage and maintain the revenue forecasts for the fiscal year, ensures the forecast is current and accurate.
- Create, develop, and implement the overall marketing strategy, messaging, marketing mix, and budget for integrated marketing campaigns including traditional, social media, digital, partnerships, web, and public relations.
- Define, measure, and analyze all marketing campaigns to track results and make adjustments for improvements.
- Set goals, mentor and monitor effectiveness of sales and marketing techniques; assess workload of staff, identify opportunities for improvement and evaluate efficiencies within the depart. Review implementation of policies and procedures with the General Manager.
- In conjunction with the General Manager, provide and oversee staff training; work with employees to correct deficiencies; and implement disciplinary actions as needed.
- Generate monthly marketing reports for the General Manager.
- Participate in the development and administration of annual budget; forecast funds necessary for staffing, equipment, materials and supplies.
- Respond to client event challenges and address customer feedback with a proactive approach.
- Provide effective communication both orally and in writing.
- Provide excellent customer service assistance to internal and external clients and monitor results of the 3rd party event surveys. Analyze and adjust accordingly.
- Join and participate in organizational and industry committees; engage in client networking, attend, and participate in professional meetings and conferences when applicable.
- In conjunction with the General Manager and Grand River Center, volunteer within the community, develop relationships with non-hospitality entities and participate in all community events and outreach.
- Manage the website and oversees current calendar of events, distribute incoming leads from the website, Cvent, incoming calls and emails, update all website text and documents as needed.
- Oversee and implement day-to-day management of all social media platforms including Google Business, LinkedIn, Facebook, Instagram and continuously develop and post content to drive online traffic to social platforms.
- Oversee event signage and content for the interior and exterior signage functions for contracted clients on site.
- Create and develop SOP for event operations with customers (signage/digital signage)
- Other duties as assigned.
Qualifications
- A degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Business Management.
- 3-5+ years minimum booking experience focusing on arena and theatre events.
- 3-5+years minimum experience demonstrated success in marketing, strategy and media initiatives from concept to completion.
- 3-5+ years minimum experience with social media platforms and marketing program development and implementation and a proven record of online engagement and listening.
- 3-5 years minimum experience supervising staff.
- Ability to organize and manage cross functional organizational teams.
- Graduate of IAVM Venue Management School (VMS), preferred.
- Certification CVP, preferred.
- Possession of, or ability to obtain a valid CPR certificate.
- Knowledge of customer service practices.
