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Sr Product Marketing Manager

Job Overview

Overview

Impact the Moment

When was the last time you experienced the impact of your work? Our K-12 team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to touch lives across the world and experience first-hand the difference your hard work makes.

McGraw Hill, the leading provider of digital and print educational materials is looking for a Senior Marketing Manager within our K-12 division in the Supplemental Portfolio.  This marketing leader will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives that include market research, customer segmentation, market assessment, competitive positioning, pricing, as well as informing product development across product lines.

As part of the Marketing team, the Senior Marketing Manager will leverage market research and voice of customer data to develop targeted segments, create compelling pricing strategies, and define undeniable positioning in the market and against competition to develop highly targeted, effective go-to-market and annual marketing strategies.  The Senior Marketing Manager does so as the owner of in-market product strategy who is responsible for maximizing revenue, maintaining margin, ensuring consistent product use, and maintaining high levels of product satisfaction of each owned product across all phases of the life cycle. 

What can you expect from the position?

• Bring insightful questions that challenge the status quo as you assist the product team with the development of revenue targets, accurate forecasting, profitability, and pricing.
• Collaborate within Marketing, Sales, and Product Development to bring the voice of the customer to everything you do.
• Partner with our product leaders to understand market opportunity and market needs, create business cases for new product offerings, and create a comprehensive plan to launch the product into market.
• Work with our cross-functional partners across the business to ensure our supplemental solutions are woven into the core offerings to create a complementary, compelling solution for our district partners.
• Define target audience and persona to inform in-campaign strategy.
• Drive pricing and promotional tactics and strategies to achieve business objectives and optimize product profitability in collaboration with Product Development.
• Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
• Develop value proposition and messaging that speaks to customer needs and the product positioning.
• Manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
• Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.

We’re looking for someone with:

• Bachelor’s Degree in Marketing, Business, or Communications.
• A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions – K-12 educational publishing industry preferred.
• Must have experience with successful product launches.
• Led segmentation, positioning, pricing, campaigning, and new product development practices.
• Confidence and willingness to take risks and make smart decision based on data.
• Strong ability to influence at all levels within the organization.
• Experience working with Sales leadership to identify improvements in Marketing and sales support strategy.
• Desire to learn, ask questions and challenge conventional thinking.

Why work for us?

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. 

As an education innovation company, we're proud to play our part by inspiring learners around the world. If you bring your curiosity, we'll help you grow in a collaborative environment where everyone shares a passion for success.

The pay range for this position is between $100 - $120,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location.  Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered.

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